Privacy Policy

Last Updated: July 29, 2026

1. Introduction

Natural Wellness® ("we," "us," or "our") is committed to protecting your personal information and privacy across all our websites, including store.naturalwellness.com (our Shopify storefront) and naturalwellness.com (our content and article site). Neither your name nor anything about you is sold or rented to any non-affiliated company or agency.

2. Browsing Without Sharing Information

You can visit and enjoy our websites without disclosing any personal information about yourself. However, certain services — such as placing an order, signing up for newsletters, or requesting product information — require you to share personal information including, but not limited to, your first and last name, billing address, shipping address, email address, and telephone number(s). Any personal information you share with us is kept absolutely private.

3. Types of Personal Information We Collect

Purchases When you place an order on store.naturalwellness.com, you provide your name, address, phone number, email address, and payment information. Payment card data is processed securely via Shopify Payments and is never stored on our servers. If you create an online account, you authorize us to store your name, shipping address(es), and billing information for future convenience.

Product Information Requests We may collect your name, address, and contact information to fulfill information requests. To stop receiving product information, call 1-800-569-4994 or use our online contact form.

Special Offers and Promotions When you provide your email address, we may send you emails or mailings with special offers, promotions, and related materials — from us or a trusted third party. You can unsubscribe at any time via the link in any email or by calling 1-800-569-4994.

Email Newsletters We collect your email address to send newsletters. Your email will never be sold or rented to anyone. To unsubscribe, use the link in any newsletter email or call 1-800-569-4994.

4. Information Automatically Collected

We use automatic methods — including cookies, single-pixel GIF images, and session tracking tools — alone or in combination with personally identifiable information you provide, to improve our websites, understand usage trends, deliver a personalized experience, and improve our content and offerings.

Information we collect automatically includes:

• IP address and internet connection details
• Email address (where provided)
• Browser type and version, operating system, and platform
• Full URL clickstream to, on, and from our websites, including date and time
• Cookie information
• Products viewed or searched for
• Purchase history
• Page response times, download errors, session length, page interaction data (scrolling, clicks, mouse-overs), and browsing behavior

We do not transfer cookies from our websites to any other company, nor do we authorize any other company to access cookies placed on your device.

We do not install spyware or adware in connection with our websites, and we do not authorize any third party to do so.

5. Cookies & Tracking Technologies

Our websites use cookies and similar technologies for:

• Essential functionality — enabling core site features on store.naturalwellness.com
• Analytics — Google Analytics collects usage data to help us improve our sites. We do not allow Google Analytics to collect credit card, username, or password information, and it is contractually required to maintain collected data in strict confidence. You may opt out using the Google Analytics Opt-out Browser Add-on.
• Advertising — Third-party vendors, including Google, may use cookies (including DoubleClick cookies) to show you ads based on your visits to our sites and other sites on the internet. You may opt out via the Google Ads Preference Manager.
• Email marketing — We use Klaviyo for email marketing, which may use tracking pixels in emails to measure open rates and engagement.
• reCAPTCHA — Certain forms on our sites are protected by Google reCAPTCHA to prevent spam and abuse. reCAPTCHA collects hardware and software information and sends it to Google for analysis. Your use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.

You can manage cookie preferences through your browser settings or our cookie consent banner.

6. Our Business Partners & Service Providers

We do not sell your personal information. We share it only as necessary with:

• Shipping carriers: UPS, DHL, FedEx, and the U.S. Postal Service — for order fulfillment and tracking only. These partners are not permitted to use your information for any other purpose.
• Platform & payments: Shopify (storefront platform and payment processing)
• Email marketing: Klaviyo
• Analytics: Google Analytics
• Fulfillment partners: Third-party logistics (3PL) providers as needed
• Legal authorities: When required by law or to protect our rights
• Business transfers: In connection with a merger, acquisition, or sale of assets

7. Multi-Site Disclosure

Natural Wellness® operates two primary web properties:

• store.naturalwellness.com — our Shopify-powered storefront where purchases are made
• naturalwellness.com — our WordPress-based content and article site

Both sites are governed by this Privacy Policy. Each site may use different technical infrastructure and cookies. When you navigate between these sites, the respective platform's data collection practices apply.

8. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Order records are typically retained for 7 years for tax and legal compliance.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Delete your data ("right to be forgotten")
• Opt out of marketing communications at any time
• Data portability — receive a copy of your data
• Withdraw consent at any time where processing is consent-based

California residents (CCPA): You have the right to know what personal information is collected, to opt out of the sale of personal information (we do not sell data), and to non-discrimination for exercising your rights.

EU/UK residents (GDPR): You may lodge a complaint with your local supervisory authority.

To exercise any rights, contact us at info@naturalwellness.com or call 1-800-569-4994.

10. Removing Your Name from Mailing Lists & Opting Out of Data Sharing

To be removed from our mailing list or to opt out of data sharing, you can:

• Use our dedicated Data Sharing Opt-Out page
• Call us toll-free at 1-800-569-4994
• Contact us via our online contact form

Please include your name and mailing address when contacting us by phone or form.

11. Children's Privacy

Our sites are not directed to children under 13. We do not knowingly collect personal information from children.

12. Security

We implement industry-standard security measures including SSL/TLS encryption, Shopify's PCI-compliant payment infrastructure, and access controls. No method of transmission over the internet is 100% secure.

13. Changes to This Policy

We may update this policy periodically. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date.

14. Contact Us

Natural Wellness®
2331 State Route 17K
Montgomery, NY 12549
Phone: 1-800-569-4994
Email: info@naturalwellness.com
Website: store.naturalwellness.com | naturalwellness.com